Killer Web Content

Description

About the Book

Web content is an important asset. It sells products and delivers services. From travel companies to software companies, universities to governments, it’s something that has to be got right.

Written by an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to get the most from your Web content. Accessible, concise and practical, it will make your website really work for you. Killer Web Content helps you to:

• provide visitors to your website with the right content at just the right time
• write compelling Web copy that people respond to
• make sure your website has the best chance of getting into the first page of search results
• understand the benefits of blogs, RSS and e-mail newsletters

About the Author

Gerry McGovern is the author of several influential books, including Transform: A Rebel’s Guide for Digital Transformation. He is a sought-after speaker at international conferences on Web content management and has worked with many leading organisations, such as Microsoft, Hewlett-Packard and Aer Lingus.