Measuring the User Experience with Top Tasks – Edinburgh

User Vision has partnered with Gerry McGovern, a highly-regarded speaker and author, to bring two masterclasses on his successful Top Tasks management model to the UK. One will be held in Edinburgh on the 9th of May 2017 and one in London on the 10th of May.

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A masterclass on measuring the customer experience

The key to successful digital transformation is customer-centricity. As many companies have shown, the best way to put the customer first is to ensure the main tasks they want to perform are easy to complete.

This masterclass will give you the methods to focus on what your customers really want because giving people what they want—quickly and easily—is the foundation of a great customer experience.

Gerry McGovern’s methods ensure companies apply a proven, structured approach to identifying the most important functionality and tasks that site visitors seek. Improving access to the core content is fundamental to customer success and is the foundation of great customer service. The Top Tasks and Task Performance Indicator methods have been applied by hundreds of organizations across the globe including Microsoft, The European Union, Cisco and Google.